Expansion of domestic demand, the greatest potential in rural areas. Consolidate the good momentum of economic stabilization to maintain steady and rapid economic development, we must strive to expand consumption, especially consumption of rural residents by improving the income of rural residents, improve the consumption environment in rural areas, and actively explore the rural consumption markets; by expanding the final consumer demand, stimulate demand among effectively absorb and digest the domestic production capacity, formation and development of new advantages.

Since the reform and opening up, with China’s rapid economic growth, a substantial increase in income of rural residents, living standards across several consecutive steps, followed by the rural consumer market continued active and expanding. It should be noted, the vast majority of China’s rural population accounts for the reality of the national population in terms of domestic consumption, especially in rural areas the contribution of consumption to economic development remains to be improved, the rural consumer market is vast.
Further tap the potential of rural consumption, and expand rural consumption market, the current flows from income and two aspects:

First, great efforts to expand channels for peasants to increase income and further increase their income. This is the activation of the rural consumer market, and tap the potential of rural consumption, expanding domestic demand and demand. We must take more effective measures to continuously tap the agricultural potential of the internal income, increase space to expand outside of agriculture, and further form a joint force to promote and keep rural incomes.

First of all, we should vigorously develop modern agriculture and to further tap the potential within the agricultural income. Increase through optimization, to improve agricultural planning and construction of regional distribution strengths to support the quality characteristics of agricultural production and agricultural development, promote deep processing of agricultural products. To increase income by reducing costs, to develop conservation agriculture, promote waste straw and other by-products and living resource utilization, improve the efficiency of agricultural production. Should be based on local natural and cultural advantages, develop leading products, optimize regional distribution, and vigorously promote the standardization of agricultural production, foster a number of agriculture-led industrialization and agricultural products competitive brands. To increase agricultural support and protection, uphold the industry nurturing agriculture and cities support rural areas and more, taking less and liberalize the principle of benefiting the agriculture to speed up and improve policy system and reduce the farmer’s operating costs, increase their income. To further increase the agricultural infrastructure, rural public utilities, investment in technology services, increase the intensity of agricultural subsidies, according to changes in agricultural production costs, increase direct subsidies to grain farmers, seed subsidies, agricultural subsidies and agricultural production, acquisition Comprehensive information on subsidies, and gradually improve the subsidy mechanism. To further improve the grain and other staple agricultural products price formation mechanism and increase their operating income. To strengthen the agricultural technology support and promote the adoption of technology increases, focus on strengthening agricultural science and technology capability of independent innovation, accelerate the transformation and application of agricultural scientific and technological achievements to raise the contribution of technology to agricultural growth rate, promoting intensive agricultural production, cleaner production, safety and sustainable development. Agricultural Science and Technology to further explore effective mechanisms for village households and approaches, to form a technical instructor for the link, and to demonstrate the family as the core, connecting to neighboring farmers spread of network technology to improve the promotion of conditions to improve the quality of personnel, agricultural institutions play agricultural extension in the active role in enhancing the capacity of grassroots Agriculture Science and Technology.

Second, we must increase efforts to develop agriculture and external space, through the non-farm employment income, increase rural enterprises, cottage industries and rural tourism development, and enhance vitality of the County’s economic development, improving employment and the return of migrant workers into the city business environment. On the one hand to actively expand the employment of migrant workers. To further improve the conditions of farmers, improve and perfect a unified, open, competitive and orderly market, human resources, for the migrant workers to provide free job placement, vocational guidance services, to expand the employment of migrant workers to increase space. To establish and improve the county public employment service network for the transfer of surplus rural labor employment service. To adapt to industrialization, urbanization, and the needs of rural labor employment, migrant workers and vigorously carry out vocational training and guidance of the training, support for employers to establish a stable labor training base, the development of order-type training to enhance employability and farmers shift out of adaptability . On the other hand we need to nurture new growth points of the rural economy, further expand channels for farmers to get rich. To fully exploit the potential of rural income, rural rich use of the natural and social resources for farmers income. Should “Nongjiale” leisure travel as speed up the farmers a new way to get rich task, make full use of advantages of the rural landscape, digging edge of rural folk culture, the development of “peasant music” leisure travel as a rural economic development and increase farmers income the new growth point good job.

Second, focus on strengthening the rural circulation system. Circulation in the rural economic development in rural areas has a “leading” role. In a market economy, the flow of the process of social reproduction as an important link connecting the production and consumption, in the realization of farmers income and expand rural consumption more and more prominent role. Increasing peasant income of rural consumer market, we must strengthen rural distribution infrastructure, the development of modern distribution methods and new circulation types and nurture a diversified, multi-level market, the main circulation, build an open unified, competitive and orderly market system.

We should focus on rural distribution system, one should increase support for rural distribution facilities. To increase investment, and expand investment channels, to encourage and guide investment in social capital in rural circulation. To continue to promote the construction and upgrading of agricultural wholesale markets, particularly in central and western regions should increase support for agricultural products wholesale market construction, inspection and testing systems to enhance agricultural products wholesale markets, warehousing and transportation facilities construction and renovation efforts to improve the rational layout, complete functions , safety and health of the national backbone network of agricultural products wholesale market. To actively develop fresh frozen and cold storage of agricultural products, transportation-based cold chain logistics system to improve the capacity of cold storage of agricultural products and market supply capacity.

Second, the further development of the rural chain, logistics, e-commerce and other modern means of circulation, with the modern ways of construction and transformation of the rural consumer goods distribution network, expansion of “farm shop” coverage, the emphasis on improving delivery rates and unified billing rates and improved consumption environment in rural areas. To promote the trading, services, management systems, business technology and innovation, advance agriculture, agricultural production and rural consumer goods distribution networks. To encourage the circulation of agricultural products wholesale market innovative ways to promote the market of agricultural product quality grading, packaging standardization and standardization of business operation to support the agricultural product wholesale markets of agricultural products nurture the brand. To actively guide and encourage agricultural products wholesale markets and circulation enterprises and agricultural production bases and sales alliance to establish a long-term, the establishment of agricultural products “from farm to city,” the direct fast-track, lower logistics costs, facilitate inter-regional flow of fresh agricultural products, the formation of smooth, easy , low-cost urban and rural agricultural logistics network. To establish and improve centralized purchasing, uniform flow distribution at the core of the agricultural system and improve the flow of large chain of agricultural enterprises in market share, according to the law to encourage various types of investment into the agricultural means of production and circulation.