An apple juice four juice bar deputies strict management of food additives
Beijing, news
Liu Wei correspondent reported: “We all know how much apple juice you can squeeze?” Yesterday, the sixth group in the National People’s Congress of Guangdong delegation of the group discussion at the meeting, Huang Hui asked a question on behalf of the ball.
The face of people here wrote a question mark.

“Is a four-bar! And a watermelon, can squeeze more than 20 bar!” Huang Hui ball “Reveal”, why are so strong fruity, entirely because there are more than 20 kinds of food additives. There are many other products not to mention. “So, I would like to suggest efforts to increase food safety management. If the matter is good, it will go.”

In the third group of Wu Mu-sheng representatives they spoke about food additives. He pointed out that as the criteria for determining food quality and safety standards are still lagging — products, some food or food additive product standards, the implementation of many years yet to be revised. This has far can not meet the people growing the food quality and safety requirements.

“So, I think the standard management of the food and beverage products and standards for food additives should be regularly updated.” Wu Mu-sheng suggested that the standard five years after implementation, management should be organized units of the original draft of the Feasibility and suitability re-assessment amendments.

Recently the media and the community will once again focus lock in the mass consumption of some discordant phenomena. One TV shopping is a focus, a source said party theme this year is likely CCTV 315 will lock the TV shopping.

Phone into a “Black Cat 5″ new favorite TV ad

As mobile phones in people’s lives more and more important role, violating the interests of consumers, many events are inextricably linked with the phone, last year’s 3.15 show theme, “Who said our privacy?” is about the spam messages, and also with the mobile consumer-related content. If the topic of this year’s 3.15 start shopping around the TV, also has not a small phone contact because mobile TV shopping has become a TV shopping sales of goods in a very important part.

TV Shopping “enjoys popular support”

While the rise of mobile TV shopping is the country to lose weight, increase, breast, beauty cream and other “five black categories” Television shopping for an order prohibiting, on the other hand is the rise of the black phone has a lot. In addition to the mobile phone market is the continued prosperity and TV shopping company in the interests of the driven, high-margin products as five black categories prohibited by state law, the phone was in the TV shopping now play an important role.

Assorted variety of mobile TV shopping products

TV shopping was considered to be the most unpopular trade in 2008, because there is a lot of cheating and misleading consumers by the public and the media on suspicion of criticism. Similarly, sales of mobile phones TV shopping is also true of many in the current hit TV shopping ad, Most of them are suspected of misleading or deceiving consumers can easily lead to mobile phone users do not understand deceived, and today we have to reveal these Mobile TV shopping ads deceptive trap, so as not to be taken in the consumer impulse.

Deceptive trap one: traditional tactics are still valid

Since mobile phones do not like a breast enlargement, weight loss medications may be harmful to our health, it does not appear that increased or germinal advertising lies the most difficult to achieve, after all, how many mobile TV direct to the phone, so that by the media around pursuit of television shopping company selling products start to gradually shift to mobile phones.

It is precisely because of these TV shopping company selling mobile phones or “original class” troops, so before the TV shopping ads that appear in the usual trick was retained briefly summarized as follows, I believe that readers will read with deep feeling similar ads:

1, already exhausted from selling

Background music by short, accelerated speech rate with the cheeky host shouted themselves hoarse in selling, are in a moment of excitement to host the state to mobilize the audience emotions. At the same time the picture will be accompanied by gorgeous presentation, this is the typical style of the TV shopping ads, even on the network rather “known” and “General-designate,” “depends on the total” is a style of performance of this famous extreme exaggeration.

2, analog respondents felt false talk

Whether the elderly to use the phone, or students or white-collar city in the mobile TV shopping ads had appeared on the screen corresponding consumer interviews, the interviewees to tell their Attractively how to better use this product In fact, it is a temporary hired third-rate actor to do a show, the audience must not be softened by the reflections of respondents identify themselves impressed.

3, limited time purchase deceived viewers

This program is also limited enough to buy a more common tactic in the fast-paced screen playback at the same time in the corner of the screen displayed a countdown, and a host constantly reminded, “got left the last two, pre-order as soon as possible.”, thus urged the audience quickly orders.

Deceptive trap II: silly price comparison

Price comparison, superposition calculations exaggerate the benefits of such means in other products have appeared, but the phone is more obvious, because the phone itself is now a multi-function mobile terminal, whether it is music or Communication or the Internet are available . Business is to see this, start literally article.

Such as mentioned here, would Mp3 player, dual standby mobile phone, and some even include digital cameras, video cameras were all single together, so how have to add up the prices of thousands, then this phone can only 1xxx full cover the function. Is not very gimmicky, but only an insult to the intelligence of the audience, because there are not comparable. LEAVE phone whether they have such a function, should there be, then the phone has this feature and specialized equipment is immeasurably’s. 1.3 million pixel camera take pictures home with the most common digital camera camera comparison, also and no less, so this makes no sense to calculate different kind of comparison.

Deceptive trap 3: There is no function to add force

Boasts a product, you can use “hype” to describe, until something out of nothing, not forced to add features to come, such as this almost “universal” in gold and silver treasure TCL Mobile.

Synthesis of the screen saying that you can watch TV

TCL Mobile advertising claim gold and silver treasure HD camera, mobile phones, SMS remote control, 8 million optical zoom camera features … … can think of are thought of, but users get the goods to the actual situation is like? According to the consumer to reflect the product: “There is no Bluetooth, MP3, MP4 function is not, nor is it dual-network dual standby! Even multimedia and file management are not available, although the expansion memory card can be inserted but the phone could not find! Only send text messages and phone calls with DV camera, camera pixels in the 300W or so! no other function. Standby time is short, television commitments ‘standby 10 hours’ practice time is very short, one-hour video can no longer stand the ” .

Also send text messages to mobile phones through the shooting started simply can not be achieved, 1G of memory cards installed is doing badly, can not be used is equivalent to no.

But also a very important point, had received phone users complained that the phone actually got a call, “Obi,” the cottage phone, domestic brands are beginning to appear now with the cottage for the dance, consumers need to keep their eyes open.

Deceptive trap 4: Star product endorsement confuse viewers

Trust by celebrity endorsements for the audience seems to be mobile TV shopping ads appear higher in the means of another, slightly concerned about the TV audience should remember, Andy Lau, Aaron Kwok, Lin Chi-ling and other celebrity endorsements of products appeared in the mobile TV shopping program, following this by the “God of Songs” Jacky Cheung endorsement of the high-novelty phones have also been hit for some time.

Celebrity endorsements product understandable, but can not mislead the consumer, I find that these celebrity endorsements in addition to reveal a face will not have too many products are introduced, but that some abstract content, such as “real quality”, “Golden Quality” so, the real description of the functionality is on by direct host’s mouth.

Therefore, we need to consider these endorsements really the star you will use this phone, I believe not many people believe that God uses the same song that “strong” and 698 yuan for mobile phones. Look at that boasts of its music capabilities, saying only that strong, why they did not speak to one, there is a separate decoder chip is equipped with 3.5 mm and interface, or Dolby surround sound, I believe one does not appear. Host changed the subject just heard, “We’ll explain the phone’s other features, I believe will make you marveled at … …” back to the old routine.

Deceptive trap 5: General function is to enlarge

Common features are amplified in mobile TV is advertising a unique shopping tools, because many of these ads appear in 46 cities in China, people’s phone function on the current configuration and price do not understand, is this information asymmetry makes the promoter have a chance.

Exaggerated features here are:

1.3 million pixel camera: the current performance of the mainstream camera phone Qianyuan Ji had reached 2 million pixels, and a large part of or support for auto-focus, TV ad will direct it raised by the host 1.3 million pixel camera voice said, how was not, in fact, may be interpolated or 30 million pixels come.

2.4 inch QVGA resolution 260,000 color display screen: There are three sections, 2.4-inch screen in the mobile phone market, the vast majority of MTK platform is standard, QVGA 240×320 pixel resolution that is more common in current mobile screen configuration, do not Q screen to hear that what is on the high-end goods; most a the 26 million colors, but it is not unusual, because it is now a more than 1000 mobile phone has to support 16 million in the color display screen configuration, and are not to be surprised.

Touch operation: not to mention this, MTK platform supports most mobile phones are touch-operated, I believe that even in 46 markets, users will not touch that cell phone is a rare stuff.

Voice calls and text messages read: the two functions will often be brought as a publicity gimmick trend, in fact, voice calls and SMS text to read in models of Nokia and other brands has long been more common feature, especially the former.

More exaggerated not even support three frequency bands, can be set to call this function the image will come up for Road said.

… …

To cite just some examples of very common for these functions have been lured dig beyond the price enough to buy mobile phones because mobile phone users are mostly not very understand that if young people can last more than 10,000 inquiries, and if the eldest is Young people need to know information such as, but not to be exaggerated boast TV confused.

Deceptive trap 6: Star product knockoff imitation of the public sale

Also part of the phone, but is “quasi-cottage” will get the TV shopping channel to sell indicates the supervision of the weak, I here call “cottage” mainly refers to models that imitate the star product, such as Dopod Diamond aircraft Diamond, some models such as Nokia. Of course, may be the most photographed several of these Apple iPhone’s version of a cottage.

These star products mimic the big brands play cottage with and imitate the appearance of very similar models, but the function is another matter, such as phone, though with the iPhone’s shape and the touch to unlock the way, but Apple iPhone is a MacOS-based powerful smart phones, and machine function and a common platform for mobile phones MTK is not much difference.

Imitation HTCDiamond phone

TV shopping ads use beautiful star shape products to attract consumers, and even misleading to consumers that this is what they have seen in which someone uses a cell phone. In fact, this is the most easily distinguish a class of deception, on the phone a little understanding of the user can tell, only a handful of little concern, do not understand the mobile phone users will be “wrong to judge.”

Deceptive trap 7: fake diamonds, gold valuable material

Is an eye-catching gimmicks, diamonds, gold, Swarovski crystal, black diamond and other precious as you can imagine these materials are likely to appear in the TV shopping ads. But in fact, mostly fake, the so-called diamond is basically a man-made dozens of dollars a pound cost of zirconia, while the gold is merely dealing with certain gold plating, Swarovski crystal is a few dollars plastic “crystal diamond.”

Here need to remind readers that the sky will not fall in your lap, diamond can not sell cabbage prices, you must not believe this boast. Far as I know, now the world’s truly made using diamond mobile phone is Vertu, Gresso these top brands, but generally very simple cell phone features, prices in the tens of thousands to hundreds of thousands of yuan as per.

Deceptive trap 8: Receiving unworthy of the name

Receipt of goods and advertising found in the product does not match also the more common phenomenon, on the one hand, consumers lightly, on the other hand is a seller to set a special delivery of limited means. TV shopping is now used by many in the form of cash on delivery, although cash on delivery, but in fact the first paragraph, and no difference after the goods, because whether it is express or post office, are often re-experience first payment goods, if there are problems, but also easy to find a; and on the other hand, consumers often do not make too many checks in person, nor can all try each feature again until the problem was discovered when the money already given people.

A user needs to reflect the original cell phone stocks software to pay 480 yuan toll

Such a problem, mainly trading constraints, foreign TV shopping market in more mature regions, often have a user trial period, a further payment if the customer satisfaction, whether the person is on probation or return; fact, if Taobao’s Alipay used models now also avoid this problem, users will be money first hit to third-party hands, when the confirmation of goods is correct, the confirmed third party before transferring the amount to the seller, apparently with a deceptive TV shopping will not adopt this approach. If that had been receiving, but not satisfied, then the consumer has nothing with the.

Deceptive trap 9: boast flashy features

TV Shopping reliable gags, many of them little practical value is not gimmicks, such as mobile TV shopping last year there have been a burst of the so-called light phone, claimed that “as long as the light, not power.” In fact it Even the hot sun one day, can use a good two hours, and solar energy technology to achieve bright If we can really have power, is indeed a phenomenal scientific and technological progress, so consumers still need rational thinking in television shopping antics.

Deceptive trap 10: lip service

To the last step, I believe they have a of willing to suffer in the process is over, but consumers are still in the continuation of the pain. When you receive product features found some more of this claim is not, or not good to use when you want returned, it will become difficult, the attitude will plummet, even worse, before the vendor or the company may already does not exist. Finally, before summing up this article, also need to add is that mobile TV shopping ads often appear as a phenomenon that is false and confusing concept, like “five black categories” TV shopping ads that often appear in a certain Nobel Prize winners . Mobile TV shopping in the often confusing terms are:

Quasi-3G: China until this year was the first time, China Mobile launched 3G commercial network, the other 3G networks at the beginning stage, there can be no so-called quasi-or quasi-3G features 3G network.

Smart / PDA phones: smart phone, PDA will also be used as gimmicks to promote the general trend, there are most of the models claim to be more smart phone operating system this does not open, only to support the Java extension called Smart PDA

There are also “XX laboratory”, “International Telecommunications Organization,” false organizations

In fact, for many cell phone users to understand, it is now in the television shopping garbage-time television advertising has evolved into an entertainment show, no wonder the “General-designate,” and others will be playing the object of ridicule friends hot peace negotiations. So I would like to remind readers that we really need to look at this entertainment mind these funny, funny TV shopping ads, the only way to make these false things betrays itself, no more rampant opportunities; the same time be remember that one, “the sky will not fall in your lap, diamond mobile phone would not sell cabbage price.”